SMO Services

Social Media Optimization

Social Media Optimization (SMO) is the process of optimizing your website for the social media. This can include engaging content, pictures or video that the users are forced to share. SMO in other words, pulls audience to your website and encourages them to spread the information about it through social media and networking sites. A well optimized site with engaging content requires almost zero effort on the part of development team as the visitors to the site share the content and make it popular. All Likes, Shares, Tweets and comments etc. comes under Social Media Optimization.
The popularity of a website across social media is increasingly utilized by search engines for higher rankings in search engine results. Social Media Optimization therefore has the ability to catapult a website to higher search engine ranking. Online Reputation Management (ORM) is also an SMO strategy that ensures that negative reviews do not come up high in Search Engine results.
The focus of Social Media Optimization is to drive targeted audience from the social media and location based services such as Yelp, Google Places, Foursquare and the like to your website. Such a targeted traffic has a higher conversion rate and also has the ability to draw more unique visitors.
SMO can be done two ways: adding social media links to content, such as RSS feeds and sharing buttons — or promoting activity through social media by updates, tweets, or blogposts. For a better understanding and to get your site optimized for the social media, contact Organic traffic , today.

Posted in Social Media Optimization.